MAP is a Complete Basis for SFH Future Trends

MAP (Measuring Access and Performance) audit/ research will allow programmers to make an assessment of product availability and accessibility using predefined criteria for coverage and quality of coverage and access in view of increasing the overall efficiency of SM product and service delivery systems. Data collection will follow a kind of a census of all officially licensed pharmacies and private health clinics existing in the selected area as well as the selected outlets selling condoms and water treatment products.

This audit is mapping access and performance initiative for quality improvement. It aims at assessing the availability of contraceptives, condoms and water treatment products.

The objectives of this audit are as follows: (1) Assessing the geographical coverage of SFH products; (2) Assessing the quality of coverage of these products among providers. Quality of coverage is based on the availability of promotional materials, the visibility of products in the outlet, consistent stock supply and correct pricing; (3)Measuring outlet penetration rates of SFH products, commercial brands and public sector products at the community level;  (4)Analyze pricing levels for each product.

In a preparation session with data collectors and their supervisors, the Executive Director/ SFH urged the participants that they should be careful and conduct the research with honest and serious diligence, as the outcome of the data collected will be a complete basis to decide on the future trends for the SFH’s sake.  “You are now the SFH eye; you should work with great exertion, never go and seat under the tree and forge data. The information that you will provide will be basically considered for solving possible social marketing problems in our country.” He advised.

This research will be conducted countrywide in two months starting from October to December.