SFH’s HIV program includes social marketing of HIV products and services and targeted HIV communication activities which combine mass media, interpersonal communication (IPC), community mobilization, and advocacy. As part of the HIV prevention program, SFH will implement social marketing of branded condoms.
Initially SFH will act as the principal agent for the distribution of the PSI’s established brands and will introduce new brands if the need arises in the future. The HIV interventions will include HIV counseling and testing, STIs and TB screening, male circumcision, prevention of mother-to-child transmission, and family planning/HIV integration and collectively comprise a complete package of services to reduce HIV transmission among youth and MARPs.